A woman with long blonde curly hair wearing a red coat and red scarf, holding a cup, standing outdoors at night with city lights in the background.

Fiona brings over 17 years of experience guiding brands through wholesale, marketing & creative strategy. Helping them move with purpose & clarity.

I work with brands to define how they look & feel, depending on their specific needs - whether that’s refining visual strategy identity, shaping marketing strategy, or strengthening wholesale & market presence. I collaborate with brands across fashion, art, interiors & lifestyle - bringing the same considered approach & attention to detail to every project. Every decision is considered, every detail intentional, so that product, narrative & audience exist in alignment.

I help brands move with purpose, creating work that resonates, builds momentum & endures. The aim isn’t to chase trends or make noise - it’s to cultivate clarity, elegance & lasting impact in a constantly evolving industry.

Projects

  • Love Stories

    Wholesale Strategy & Sales

  • Markoo

    Website
    Email marketing

  • An image of The Cultural Center.

    Sleepers

    Wholesale Strategy
    Marketing Strategy
    Social Media

  • Romualda

    Romualda

    Wholesale Strategy & Sales

  • Woman in orange swimsuit lying on sandy beach, holding a camera to her head, smiling at the camera.

    Bower

    Wholesale
    Marketing
    E-commerce
    Creative / Art Direction
    Production

  • Two beige ceramic cups and a small beige ceramic tray with a leaf and yellow flower on a white surface.

    Milou Broersen

    Website
    Social Media

  • Woman with red hair lying on her stomach on a surfboard in the ocean, wearing a colorful striped swimsuit, with water splashing around under a clear blue sky.

    Albertine

    Wholesale strategy & sales

  • A woman with red hair leaning on a blue sofa with her arm stretched along the seating, wearing a black sleeveless top and gold earrings, against a blue background.

    KCST

    Marketing
    Art Direction
    Production

  • Still Retreats

    Art Direction
    Website
    Social strategy
    Marketing
    Production

  • Rotate Pilates

    Art Direction
    Website
    Email campaign
    Marketing
    Social Strategy

  • Philippine de Richmond

    Website
    Marketing

About

With 17+ years of experience, I’ve worked with brands at every level — from shop floor to HQ — spanning FMCG to independent luxury labels including Puma, DKNY, Christopher Esber, Mother of Pearl, Lucy Folk, Jordan Askill, Dita Eyewear, Louis Vuitton, and Issey Miyake. This breadth of experience has sharpened my expertise and shaped a global perspective grounded in a strong, brand-focused vision.

Lower half of a person wearing a pleated dark blue skirt, sheer tights, and black high heels, standing on a tiled floor next to a yellow object.

Services

Marketing
Wholesale
Art Direction
Creative Direction
Social Media
E-commerce
Production
Sourcing

Get in touch!

From concept to market, I partner with brands to build cohesive identities, craft thoughtful strategies, and grow with intention. My approach is collaborative, considered, and grounded in both creative vision and commercial insight — designed to elevate, not overwhelm.