A woman with long blonde curly hair wearing a red coat and red scarf, holding a cup, standing outdoors at night with city lights in the background.

Fiona is a fashion professional with over 17 years experience in wholesale, marketing & creative direction.

From launching brands on the global stage to shaping their creative direction and market presence, she brings a unique blend of strategic insight and artistic sensibility. With a strong command of international markets, she builds cohesive brand worlds that not only stand out visually but also resonate deeply with audiences—cultivating loyal followings and long-term growth. Her expertise spans wholesale strategy, market positioning, and community building, underpinned by a sharp business mind and a refined creative eye. Whether developing new labels or elevating established names, she helps brands cut through the noise, grow with intention, and thrive in an ever-evolving industry.

Projects

  • Love Stories

    Wholesale Strategy & Sales

  • Markoo

    Website
    Email marketing

  • An image of The Cultural Center.

    Sleepers

    Wholesale Strategy
    Marketing Strategy
    Social Media

  • Romualda

    Romualda

    Wholesale Strategy & Sales

  • Woman in orange swimsuit lying on sandy beach, holding a camera to her head, smiling at the camera.

    Bower

    Wholesale
    Marketing
    Design
    E-commerce
    Creative Direction

  • Two beige ceramic cups and a small beige ceramic tray with a leaf and yellow flower on a white surface.

    Milou Broersen

    E-commerce
    Website
    Social Media

  • Woman with red hair lying on her stomach on a surfboard in the ocean, wearing a colorful striped swimsuit, with water splashing around under a clear blue sky.

    Albertine

    Wholesale strategy & sales

  • A woman with red hair leaning on a blue sofa with her arm stretched along the seating, wearing a black sleeveless top and gold earrings, against a blue background.

    KCST

    Marketing
    Art Direction
    Production

About

With 17+ years of experience, I’ve worked with brands at every level — from shop floor to HQ — spanning FMCG to independent luxury labels including Puma, DKNY, Christopher Esber, Mother of Pearl, Lucy Folk, Jordan Askill, Dita Eyewear, Louis Vuitton, and Issey Miyake. This breadth of experience has sharpened my expertise and shaped a global perspective grounded in a strong, brand-focused vision.

Lower half of a person wearing a pleated dark blue skirt, sheer tights, and black high heels, standing on a tiled floor next to a yellow object.

Services

Marketing
Wholesale
Creative Direction
Social Media
E-commerce
Production
Sourcing

Get in touch!

From concept to market, I partner with brands to build cohesive identities, craft thoughtful strategies, and grow with intention. My approach is collaborative, considered, and grounded in both creative vision and commercial insight — designed to elevate, not overwhelm.